Our Process for Stakeholders by Design®
Objectives:
Identify, Analyze, MAP, & Prioritize
- Identify primary and key stakeholders at enterprise/agency across all programs
- Analyze major enterprise/agency interest, influence, impact, advocacy, risks, contribution, and opportunities
- Analyze individual stakeholder’s interest, influence, impact, advocacy, risks, contribution, and opportunities
- Analyze relationships among stakeholders
- Map enterprise level/agency and individual stakeholder across all in incumbent contracts & Programs
- Map enterprise level/agency governance model
- Prioritize and determine nature of stakeholder management strategy and tactics
Input
- Stakeholder interfaces, management strategy and communications plan
Engagement Specific
- TBD during initializing workshop
- TBD
- TBD
- TBD
Architecture
Maturity Levels: Stakeholder Feedback System
Level 5: Integrated & Innovative
- 360-degree view of customer using integrated stakeholder feedback
- Stakeholder feedback drives strategy based upon understanding stakeholder comments
- Customer-centric culture is anchored and reflected in solutions, services, processes, and reflected in metrics
- Effectively leverage internal, partner, and customer promoters
- Benchmarked for best practices in customer experience management
Level 4: Invested & Embedding
- Utilization of best practices in customer experience management
- Awareness of stakeholder feedback as a corporate asset
- Customer segmentation based upon customer economics and advocacy
- Executive sponsorship and collection of the right information beginning to influence long-term strategies
- Feedback used for organizational and employee development and continuous operational improvement; effective change management
Level 3: Involved && Committed
- Begin to implement systematic, repeatable, and targeted stakeholder feedback processes including closing the loop
- Pockets of customer-centric culture surface
- Growing awareness of customer economics and business impact
- Stakeholder feedback used in more proactive manner; does not yet influence long-term strategies
Level 2: Informed
- Some executive sponsorship
- Researching and learning
- Getting organized
- Begin to collect and act upon the right information; response is reactive
Level 1: Interested
- Do not know how to use stakeholder feedback
- Non-existent or ad hoc and inconsistent stakeholder feedback solicitation and analysis
LOYALitix Stakeholders by Design®
Planning for Success
- Strategy
- Customer Goals, Benchmarks, & Metrics
- Employee Goals, Benchmarks, & Metrics
- Experience Pathways
- Partners & Suppliers
- Shareholders
Customer Economics
- Segmentation & Valuation
- Financial Outcomes
- Detractors
- Passives
- Promoters
Change Management
- Culture
- Executive Sponsorship
- Employee Engagement
- Partner Engagement
- Customer Engagement
- Focus & Alignment
Operational
- Organizational Structure & Support
- Process & Feedback Mechanisms
- Tools
- Governance
- Internal Metrics
Feedback & Analysis
- Data Integrity
- Analysis & Correlation
- Data Integration
- Reporting
Closing the Loop
- Front Line (Customer Facing)
- Management (Cross-Functional) Management
- Executive (Strategic)
- External Stakeholders
- Organizational Learning